Reason & Formulation

Icy Bear Dental is a revolutionary dental and whitening cosmetic brand developed and designed by celebrity dentist Dr Hanna Kinsella Founder of Kiln Lane Clinic & Icy Bear Dental.


Hanna Kinsella is a well- respected and highly trained dental practitioner and is passionate about both general and cosmetic dentistry.


The world of dentistry is ever evolving, and cosmetic dentist and practice owner Dr Kinsella feels passionately about delivering a whiter and healthier smile.
Her products contain new, innovative systems that have shown to not only brighten the smile but also protect the teeth against cavities.


As we know foods such as coffee, tea and red wine can lead to discolouration of the teeth, which in turn has a negative impact on their aesthetic appearance. Previous cosmetic dental treatments including composite veneers can also stain and discolour due to their porous nature and therefore need regular maintenance.

Dr Hanna Kinsella is proud to say that the Icy Bear brand is palm oil free, SLS free and animal cruelty free and that her products are formulated by dentists adhering to strict industry guidelines.

“As a dental practitioner, it was so important to me to create a unique dental product range that not only enhanced and maintained the appearance of the teeth but also delivered a high standard of oral care.”

Reason & Formulation

Icy Bear Dental is a revolutionary dental and whitening cosmetic brand developed and designed by celebrity dentist Dr Hanna Kinsella Founder of Kiln Lane Clinic & Icy Bear Dental.


Hanna Kinsella is a well- respected and highly trained dental practitioner and is passionate about both general and cosmetic dentistry.


The world of dentistry is ever evolving, and cosmetic dentist and practice owner Dr Kinsella feels passionately about delivering a whiter and healthier smile.
Her products contain new, innovative systems that have shown to not only brighten the smile but also protect the teeth against cavities.


As we know foods such as coffee, tea and red wine can lead to discolouration of the teeth, which in turn has a negative impact on their aesthetic appearance. Previous cosmetic dental treatments including composite veneers can also stain and discolour due to their porous nature and therefore need regular maintenance.

Dr Hanna Kinsella is proud to say that the Icy Bear brand is palm oil free, SLS free and animal cruelty free and that her products are formulated by dentists adhering to strict industry guidelines.

“As a dental practitioner, it was so important to me to create a unique dental product range that not only enhanced and maintained the appearance of the teeth but also delivered a high standard of oral care.”

The Secret Ingredients

Polyvinylpyrrolidone

(PVP) assists in maintaining the texture and consistency of the toothpaste while ensuring the even distribution of active ingredients for effective cleaning and protection of teeth.

Phthalimido - Peroxy Caproic Acid

An enamel-friendly teeth whitening solution that achieves impressive whitening results without resorting to invasive methods involving hydrogen peroxide, which can harm tooth enamel and cause irreversible damage

Diamond Dust

Diamond Dust is an ingredient, commonly used in the dental practice as a natural abrasive. Diamond dust removes surface staining and is our key ingredient in our toothpaste.

Mentha Piperita leaf Extract

A natural essential oil that derives from the Peppermint plant. Peppermint leaves contain anti-bacterial and anti-inflammation properties. Menthol extract is used in our products and due to its preparation it produces a distinctive aroma giving our products that fresh, icy feel. Menthol gives a cold or refreshing sensation. This ingredient is responsible for our long-lasting flavour and freshness.

PAP Technology

PAP technology represents a cutting-edge approach to teeth whitening. Phthalimido-Peroxy-Caproic Acid boasts a potent oxidising property that effectively eliminates stubborn stains both on the enamel's surface and beneath it. Additionally, it penetrates the dentine layer, addressing and neutralising even the most deepset discolourations. PAP Technology is safe and regulated in the UK to be used on anyone over the age of 16.

Icy Bear Dental's Whitening Kit Trial: The Results

WHITENING TRIALS

Whitening results after 7 days of using the icy bear dental whitening kit during our customer at home trials. These trials were carried out and filmed in 2022.

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