I have used the toothpaste and both sets of whitening strips ( original and newer version) the toothpaste has a good taste very refreshing feeling. The consistency is abit watery for me as only a tiny but of toothpaste comes out with each pump so I have to pump about 4-5 times to get a decent amount, then when you put a bit of water on it goes. The pump still has issues (which icy bear are aware of) where it jams and you have to pump atleast 10+ times to get it working but apart from those minor things it's a great product. The original whitening strips were a nightmare so didn't do much for me as they wouldn't stay put lol. The newer version (not the newest that's coming out in april 🤫😉) is really good. It doesn't go all the way around so u use 2 sets but from the first use you can see your teeth are brighter. I wouldn't necessarily say whiter but definitely brighter. The texture and staying power is good and the taste is nice and minty. Only sad they dont dont do the updated ones in a 56 pack. I'm venturing into some of the other products soon - powder and teeth whitening brush and whitening kit and hope to get on the waiting list for the newly developed whitening strips . Been buying from first time it was made available and from what I have used they are a really decent product and I like what they are doing and that their always looking to improve their products for their customers.