Icy Bear diamond dust whitening toothpaste contains a precious ingredient combination containing one carat of very fine diamond dust. Diamond is a natural abrasive agent that reduces surface stain and polishes the surface of the enamel to restore the teeth to their natural whiteness.

Yes, the carefully constructed formula has been made to not only brighten the smile but also to protect the teeth against cavities making it safe and reliable to use as a total care toothpaste.

Yes, our formula is safe to use on existing dental work including, composite bonding, veneers, crown and bridge work.

Icy Bear whitening toothpaste is primarily designed for adults however is safe to use from 12+. Look out for our children’s range coming soon.

Yes, icy bear toothpaste is safe during pregnancy and breastfeeding.

No, thanks to the extremely low relative dentine abrasiveness (RDA), tooth surfaces are gently cleaned with no damage to the enamel or dentine.

Yes, brushing your teeth thoroughly with fluoride toothpaste is one of the most effective ways of preventing tooth decay. Fluoride helps prevent dental cavities by: decreasing demineralization, enhancing remineralization and inhibiting bacterial activity.

Our revolutionary dissolvable strip technology allows a simple and easy ‘one-step’ process. Once applied they rapidly dissolve within 10-15 minutes and unlike other strips this makes them incredibly easy and convenient to apply and use.

Studies have shown if used as instructed our Icy Bear Whitening Strips will whiten the teeth up to 7 shades whiter. Each application builds on the previous one; for best results, use the Whitening Strips twice a day for 14 consecutive days.

The results should last up to 6 months but this does depend on your diet and smoking status. It is advisable to reduce your intake of black tea, coffee, red wine if possible, during the whitening duration and if you want more lasting results.

Only natural tooth enamel will whiten, so existing porcelain work including porcelain veneers, crowns or bridges will not change shade.

Composite is a porous material and will pick up staining over time. The strips will ‘refreshen’ and brighten the appearance of composite by removing the top layer of surface staining. The base shade of your composites however will not change.

Only natural tooth enamel will whiten, any existing dental restorations will not change shade.

It is not advisable to use the strips if you have active gum disease.

The strips are recommended to be used from 16 years and over.

The strips are not recommended to be used whilst pregnant or breastfeeding.

Icy Bear Whitening Strips use PAP technology, which stands for Phthalimido-Peroxy-Caproic acid. PAP contains a high potential of oxidation to dissolve stains that have built up on enamel surface, behind the enamel and that have passed through to the dentine layer, neutralising even deeper stains. Oxidation is a necessary process for whitening, as it neutralises organic double bonds that cause discolouration in teeth. Once the strip is placed on the teeth, the saliva in the mouth starts to dissolve the water soluble polymers and release the whitening agents which in turn act to dissolve the stains on the teeth.

Our toothbrush uses advanced Sonic Technology for a superior clean. Our Toothbrush comes with Interchangeable brush heads with Dupont bristles and has a 2 minute brushing timer with 30 second intervals, as well as 3 brushing modes with clean, whiten & massage.

Yes, they cost £9.99 for a pack of 2 and are available to buy on our website.

The toothbrush comes with a base charging unit with a life-long rechargeable lithium battery.

It is recommended to replace the toothbrush head every 3 months.

Yes, clinical studies have shown that electronic toothbrushes remove far more plaque and bacteria than your average manual toothbrush.

The Icy Bear Sonic Whitening Toothbrush uses sonic technology, sending micro vibrations through the bristles to remove as much plaque and bacteria as possible. .Advanced Sonic Technology for a superior clean .Interchangeable brush heads with Dupont bristles .2 minute brushing timer with 30 second intervals .3 brushing modes with clean, whiten & massage

Ever heard the saying ‘don’t compare apples with pears?’ What makes us unique is who we are at our core. Our routines, and habits and biology shape us as the individuals we are and of course the experiences that we have. Some will notice immediate results from treatments and others may need to persist a little longer to achieve desired results. Regardless of which method of teeth whitening you use; one thing remains unanimous: it won’t last forever. Like all good things, to maintain longevity of results it is important to foster good aftercare measures.
Maintaining Teeth Whitening To help maintain results, it is always a good idea to consider in-between treatment top ups. Some may find their teeth stay white for 6 months, whilst others may last for up to 2 years. Topping up your teeth whitening regularly and using safe and effective maintenance products, such as the Icy Bear Diamond Dust Toothpaste, (which works by inhibiting and preventing stains) will help increase the longevity of those pearly whites. Just think of it like your after-sun lotion after a long day at the beach! Lifestyle Habits Ultimately, the biggest cause of discolouration overtime will result from your lifestyle habits. Smoking or chewing tobacco, red wine, coffee and tomato-based sauces and curries over a period of time, will reduce how long your teeth stay white. These are considered to be ‘high-staining’ products, similarly, specific medications can also impact the colour of your teeth. Practise makes perfect and by making small adaptations over a substantial period of time, this will transform and upgrade your overall oral health routine.

The light element of the kit simply acts as an accelerator. It works by activating the ingredients within your whitening gel and accelerating the speed at which the PAP technology and whitening formula gets to work. The light itself does not whiten the teeth.

Although staining is typically caused gradually over a period of time, it is important to remember that when whitening your teeth, the whitening agents must penetrate the tooths surface layer to dissolve the stains deep within. This means that during the course of your whitening treatment (particularly 30 minutes before and after) your teeth are more exposed, and so it is important to take good care in between treatments by limiting exposure to high staining foods such as: Tea & Coffee Tomato and curried food Smoking/Vaping Moderation with ‘high-staining’ foods is key when whitening your teeth. There is very little benefit in adopting an ‘all white diet’ as staining typically occurs either through prolonged exposure or intense exposure to high staining food. To benefit from getting the best results possible, limit consumption of high staining food and drink not just during, but crucially after your whitening treatment.

To keep your teeth as white as possible for as long as possible after a course of teeth whitening, it is essential to ensure you maintain thorough and effective daily oral hygiene practises. Many finish their daily oral routine with flossing at the end, and some don’t floss at all! It is important to carry out a step-by-step oral routine, just as you prep, wash and moisturise your skin. Flossing before brushing your teeth is far more effective to ensure you are not wiping the fluoride away from the teeth after brushing. It is important that fluoride is allowed to settle on your teeth after brushing to help replenish enamel that can be worn away by altering PH levels in the mouth caused by food consumption throughout the day. Restored enamel = better teeth whitening results. Remember, only natural tooth enamel can whiten. Using a whitening toothpaste is a great way to prevent any staining that may occur from food and drinks. Preventative measures are always better than treatment however it is important to remember that not all whitening toothpastes are made equal. Beware of cheap whitening toothpastes, which are often highly abrasive and have a gritty feel. Highly abrasive toothpaste can be damaging to enamel and should not be used regularly as they will do more harm than good by wearing the enamel away. Remember, the healthier the enamel level the better the whitening results achieved. Our multi-award-winning Icy Bear Diamond Dust Toothpaste benefits from Diamond dust that is optimised to be effectively abrasive, and removes discolouration from teeth by polishing, dissolving stains and creating a protective barrier which prevents new stains from forming.

We have worked hard to develop our products and produce innovative at home treatments. Our new whitening kit is clinically proven to achieve an added 3 shades whiter teeth in half the time of the whitening strips. Both products benefit from the key ingredient that is PAP technology. PAP contains a high potential of oxidation which dissolves stains that have built up on enamel surface, behind the enamel that have passed through to the dentine layer, neutralising even deeper stains without causing the damage to the enamel which is often associated with hydrogen peroxide treatments. The Icy Bear Whitening strips are a great cost-effective entry level product which provide excellent results in minimal time. However, if you are looking for super speedy results, maybe you have a lastminute date or holiday planned? The Icy Bear Whitening Kit will work to transform your teeth up to an impressive 10 shades whiter by using cutting edge technology and ingredients at the highest concentration available on the market, clinically proven to produce the largest shade change. The Icy Bear Whitening kit is a total game changer.

PAP, this is the most effective alternative to peroxide. The legal limit of peroxide for over-the-counter purchases is 0.1% Hp (or equivalent) which is an ineffective dose. As a result, the only way to offer peroxide whitening is through a dentist up to a maximum of 6% Hp (or equivalent). The peroxide-free products on the market have historically been very poor due to a lack of effective ingredients. The discovery of PAP has changed this, and we have been at the forefront of PAP technology for years. Of all the brands on the market we have the biggest shade change claims which are clinically tested so you have the most effective OTC product on the market. The PAP works in a similar way to peroxide as it oxidises, and the oxygen-free radicals pass through the tooth lightening stains. This technology is the most effective alternative to in clinic teeth whitening at a fraction of the cost.

One of the best advantages of PAP is the fact that users are highly unlikely to experience any discomfort. We have also included added ingredients of calcium and soothing Vitamin E, alongside Aloe Vera to really enhance your at home experience. There is also a natural mint flavour used in the formula, this is not overpowering but more of a masking agent as the PAP has quite a strong flavour, so you know it really is getting to work!