our story
Icy Bear Dental was founded by renowned Dental Practitioner, Dr. Hanna Kinsella — a proud member of the Royal College of Surgeons and an expert in Prosthodontic and Cosmetic Dentistry. As owner of Kiln Lane Dental Practice, Dr. Hanna has dedicated her career to helping patients feel confident in their smiles.
Through countless conversations with her patients, she uncovered a common struggle: the search for dental products that are not only effective, but also safe and trustworthy. Many felt anxious about their smiles — unsure of what to use, or where to turn.
That’s when the idea for Icy Bear Dental was born.
our passion
Driven by a passion to make professional-level care more accessible, Dr. Hanna set out to create a luxurious range of dental products that blend science with self-care. Every product is crafted with high-performance ingredients designed to brighten, strengthen, and protect — empowering you to smile with confidence.
At Icy Bear, we believe oral care should be more than a routine — it should be a moment of self-care that helps you feel as good as you look. Because every smile deserves to shine.
Bianca’s Story
Bianca spent years second-guessing her smile. Between societal pressure and her own inner critic, feeling good about herself wasn’t always easy.
But things shifted when she started showing up for herself in a new way — softer, slower, more intentionally. Her smile isn’t just brighter. It’s hers.
buy now
new classics
We intentionally develop our formulas to multitask, so you can always find new ways to use them. Reach for them morning and night, use solo or with other skincare, mix with makeup, and take on your travels.
Meet the line up
Shop Bianca's favourite Icy Bear products
The science of a beautiful smile
Drawing on years of expertise and meticulous testing, Dr. Hanna has curated a collection of the finest products in oral care.
From our teeth whitening powder to brightening mouthwash or glossy lip oil, every ingredient is carefully selected to ensure maximum results - whether you're brightening your smile or simply freshening your breath.
Our signature toothpaste contains real diamond dust powder, which effectively removes extrinsic stains to restore the brightness of yellow teeth. Meanwhile our whitening strips and powder contain an innovative PAP+ formula that not only works for an effective whitening experience but also works to protect the enamel.
Read More
TOOTHPASTE
(337)
Teeth WHITENING TOOTHPASTE
Stain removal toothpaste
£17.99
Running Sneakers
Shades of white
$99.99
$99.99
(4.7 / 5)
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
Free standard shipping for orders over $50
Gloss up
your glow
The Icy Bear Lip Oil delivers intense hydration and a glossy shine, making your lips look plump and perfectly kissed by the glow. Our Lip Oil is the ultimate cross between a lip gloss and an intensive lip care treatment. Choose Icy Bear for your lip care routine!
Icy Bear Teeth Whitening Strips are backed by clinical results, offering a reliable way to achieve a shades whiter smile in just 14 days. Our strips can whiten teeth by up to 6 shades, making them one of the most effective teeth-whitening strips available. Each strip is infused with PAP (Phthalimidoperoxycaproic Acid) technology, which gently targets stains deep within the tooth enamel for noticeable results. With regular use, you can achieve a brighter smile that rivals professional treatments, all from the comfort of your home.
Unlike many whitening products on the market, Icy Bear's formula is peroxide-free, meaning it won’t cause tooth sensitivity often associated with other teeth whitening strips. Our teeth whitening strips are gentle on both enamel and gums, making them suitable for those with sensitive teeth or composite bonding. This makes Icy Bear the best choice for people who have struggled to find a whitening solution that doesn’t come with pain or discomfort. Now, you can enhance your smile with confidence, knowing that our strips prioritise both safety and effectiveness.
Our teeth whitening strips are designed for modern lifestyles, offering quick and easy application that fits seamlessly into your oral care routine. Whether you’re getting ready for a night out or simply brightening your smile during a busy day, Icy Bear Whitening Strips work their magic in just 30 minutes. Plus, they are vegan-friendly and cruelty-free, reflecting our commitment to providing ethical, safe solutions, even for pregnant women and others with specific health considerations. When you choose Icy Bear, you’re not only investing in a brighter, whiter smile but also supporting a brand that values sustainability and compassionate practices.
Brighter smile
in the comfort of your home
Achieve a stunningly shades whiter
smile with ease — experience the power of Icy Bear Teeth
Whitening Strips, designed to deliver professional-grade results from the comfort of your home.
4-step routine
How to use Icy Bear Teeth Whitening Strips
Peel the strip
Gently peel each whitening strip from its backing liner. Make sure your teeth are clean and dry before application for better adhesion and results. Drying your teeth ensures the whitening agents can make full contact with your enamel, giving you the best possible results.
Key Benefits:
- Enhanced adhesion: Ensures that the strips adhere securely to your tooth surface, allowing the active ingredients to work effectively without slipping.
- Maximised contact: Clean, dry teeth allow for better absorption of the active ingredients, ensuring deeper stain removal for a shades whiter smile.
- Consistent results: Starting with clean teeth helps prevent any barriers to the whitening process, ensuring each strip can do its job uniformly across all teeth.
Apply to your teeth
Place the sticky side of the whitening strip directly onto your teeth, ensuring it covers all visible areas. Press the strip down firmly to ensure it moulds to the shape of your teeth. Avoid contact with gums for a more comfortable experience, focusing the active ingredients where they matter most—on your teeth.
Key Benefits:
- Precise application: Moulding the strip to your teeth helps the formula target hard-to-reach stains, delivering consistent whitening results across your entire smile.
- Comfortable fit: By avoiding the gums, you reduce the chance of irritation, ensuring a gentle and pain-free whitening experience every time, especially for those with sensitive teeth.
- Targeted whitening: Positioning the strips precisely means that the powerful whitening agents focus only on your teeth, making the process more efficient and effective.
Leave for 30 minutes
Let the whitening strip work its magic for 30 minutes. During this time, you can go about your day or simply relax. The strip stays in place, so there's no need to worry about slipping or sliding. This process allows the active ingredients to penetrate deep into the enamel, breaking down stubborn stains without any hassle.
Key Benefits:
- Deep stain removal: The 30-minute application allows active ingredients like PAP to break down deep-seated stains, providing a shades whiter smile.
- Hands-free convenience: The strips adhere firmly, letting you continue with daily activities without interruption.
- Quick, effective whitening: In just 30 minutes a day, you’ll see noticeable improvements in as little as 7 days, achieving up to 6 shades whiter teeth after the full 14-day treatment.
Remove and rinse
After 30 minutes, gently remove the strip and discard it. Rinse your mouth with water or brush your teeth to remove any remaining residue, leaving your mouth feeling fresh and clean. This final step helps to reveal your shades whiter smile and ensures no leftover gel affects your teeth or gums.
Key Benefits:
- Fresh finish: Rinsing removes any lingering gel, leaving your mouth feeling clean and refreshed, so you can smile with confidence.
- Enhanced comfort: Brushing after removing the strip helps to ensure that no residue remains on your teeth or gums, reducing the risk of irritation.
- Instant brightness: This final step lets you see the immediate effects of each treatment, motivating you to complete the full regimen for optimal whitening results.
key features:
built-in timer
A 2-minute timer helps you brush for the dentist-recommended duration every time.
advanced brush head design
The specially designed brush head effectively removes stains and cleans hard-to-reach areas.
wide compatibility with brush heads
Easily customise your brushing with various compatible brush head options for a tailored experience.
brushing modes
Choose from five modes for deep cleaning, gum care, whitening, sensitive teeth, or polishing.
long-lasting battery life
Enjoy up to 45 days of use on a single charge, perfect for both home and travel.
smart pressure sensor
The pressure sensor alerts you if you're brushing too hard, ensuring gentle, enamel-safe cleaning.
impact
At Icy Bear, our environmental paw print is a top priority. We use sustainably sourced ingredients and recyclable packaging. Partnering with the WWF Foundation, we support global conservation efforts, ensuring our commitment to both your oral health and our planet's wellbeing.