embracing every smile
Every smile has meaning — and every person deserves to feel good about theirs. Rooted in confidence, care, and self-expression, we are sharing the stories that inspire us, and the purpose that drives us: making every smile feel seen, supported, and celebrated.
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TOOTHPASTE
(337)
Teeth WHITENING TOOTHPASTE
Stain removal toothpaste
£17.99
set & forget
Never worry about running out of your whitening essentials again! With our Set & Forget subscription you’ll get automatic deliveries, 30% off recurring orders and total flexibility—pause, skip, or cancel anytime.
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icy bear bundles
Save up to 30% off when you bundle up our oral care & teeth whitening products.
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to RESTORE, PROTECT, and WHITEN your teeth with lasting results that you can maintain over time.
from consciously-sourced ingredients to recyclable packaging & boxes, we’re committed to MINDFUL ORAL CARE. All of our products are PALM OIL FREE, VEGAN FRIENDLY & SLS FREE.
we’re committed to MINDFUL DENTAL CARE. ICY BEAR FOUNDATION supports the WWF organisation that work to support vital conservation efforts worldwide.
Our carefully curated collection features a comprehensive range of products designed to elevate your oral care routine and leave you with a brighter, healthier smile. From teeth whitening toothpaste to teeth whitening powder, we've got everything you need to achieve optimal oral health and radiate confidence with every smile. Unlike most other brands out there, Icy Bear mouthwash contains the essential ingredient Fluoride, to ensure the final step of your oral care routine provides your teeth with a protective layer of fluoride to keep tooth enamel healthy and strong. Additionally, our products do not contain SLS (Sodium Lauryl Sulfate). Often added to toothpastes to create a foaming effect, SLS can cause irritation and disrupt an effective oral care routine. For this reason our award winning toothpaste, has always and will always be SLS free.
Unlike traditional hydrogen peroxide-based whitening products, our PAP formula offers a gentler yet highly effective solution for lifting stubborn stains and whitening your smile, ranging from our teeth whitening strips to our teeth whitening kit. Plus, with our teeth whitening kit containing the highest concentration of PAP available on the market at 18%, you can trust that you're getting the most powerful teeth whitening treatment possible.
Whilst at-home products are effective at maintaining and whitening the teeth it is also important to see your dentist regularly. At dental check ups, your dentist will carry out a full assessment of your teeth and gums, these services help to identity any potential problems early on. Don't forget to schedule biannual visits to your dental hygienist too, for professional cleans and personalised advice on maintaining a healthy smile.
Our secret ingredients, including diamond dust powder, PVP, and Phthalimidoperoxycaproic Acid (PAP), are the cornerstone of our whitening solutions. Diamond dust powder provides gentle yet effective polishing, leaving teeth sparkling and bright. PVP acts as a protective barrier, shielding teeth from stains and discoloration. Meanwhile, PAP penetrates deep into enamel, lifting tough stains to reveal a whiter smile.
