To keep your teeth as white as possible for as long as possible after a course of teeth whitening, it is essential to ensure you maintain thorough and effective daily oral hygiene practises. Many finish their daily oral routine with flossing at the end, and some don’t floss at all! It is important to carry out a step-by-step oral routine, just as you prep, wash and moisturise your skin. Flossing before brushing your teeth is far more effective to ensure you are not wiping the fluoride away from the teeth after brushing. It is important that fluoride is allowed to settle on your teeth after brushing to help replenish enamel that can be worn away by altering PH levels in the mouth caused by food consumption throughout the day. Restored enamel = better teeth whitening results. Remember, only natural tooth enamel can whiten. Using a whitening toothpaste is a great way to prevent any staining that may occur from food and drinks. Preventative measures are always better than treatment however it is important to remember that not all whitening toothpastes are made equal. Beware of cheap whitening toothpastes, which are often highly abrasive and have a gritty feel. Highly abrasive toothpaste can be damaging to enamel and should not be used regularly as they will do more harm than good by wearing the enamel away. Remember, the healthier the enamel level the better the whitening results achieved. Our multi-award-winning Icy Bear Diamond Dust Toothpaste benefits from Diamond dust that is optimised to be effectively abrasive, and removes discolouration from teeth by polishing, dissolving stains and creating a protective barrier which prevents new stains from forming.