What makes us different?
Created by Dentists
All our icy bear products are crafted by the esteemed dentist Dr. Hanna Kinsella, ensuring safety and efficacy.
Sensitivity Free
Experience the refreshing power of Icy Bear products as they expertly whiten your teeth, leaving you with a dazzling smile, all while ensuring a gentle touch that minimizes sensitivity.
Vegan & Cruelty Free
Our commitment goes beyond oral health – all our products are vegan and cruelty-free. From refreshing toothpaste to soothing mouthwash, experience the gentle care of Icy Bear
before & afters
Bianca’s Story
Bianca spent years second-guessing her smile. Between societal pressure and her own inner critic, feeling good about herself wasn’t always easy.
But things shifted when she started showing up for herself in a new way — softer, slower, more intentionally. Her smile isn’t just brighter. It’s hers.
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new classics
We intentionally develop our formulas to multitask, so you can always find new ways to use them. Reach for them morning and night, use solo or with other skincare, mix with makeup, and take on your travels.
Meet the line up
Shop Bianca's favourite Icy Bear products
TOOTHPASTE
(337)
Teeth WHITENING TOOTHPASTE
Stain removal toothpaste
£17.99
Running Sneakers
Shades of white
$99.99
$99.99
(4.7 / 5)
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Free standard shipping for orders over $50
Gloss up
your glow
The Icy Bear Lip Oil delivers intense hydration and a glossy shine, making your lips look plump and perfectly kissed by the glow. Our Lip Oil is the ultimate cross between a lip gloss and an intensive lip care treatment. Choose Icy Bear for your lip care routine!
Icy Bear Teeth Whitening Strips are backed by clinical results, offering a reliable way to achieve a shades whiter smile in just 14 days. Our strips can whiten teeth by up to 6 shades, making them one of the most effective teeth-whitening strips available. Each strip is infused with PAP (Phthalimidoperoxycaproic Acid) technology, which gently targets stains deep within the tooth enamel for noticeable results. With regular use, you can achieve a brighter smile that rivals professional treatments, all from the comfort of your home.
Brighter smile
in the comfort of your home
Achieve a stunningly shades whiter
smile with ease — experience the power of Icy Bear Teeth
Whitening Strips, designed to deliver professional-grade results from the comfort of your home.
4-step routine
How to use Icy Bear Teeth Whitening Strips
Peel the strip
Gently peel each whitening strip from its backing liner. Make sure your teeth are clean and dry before application for better adhesion and results. Drying your teeth ensures the whitening agents can make full contact with your enamel, giving you the best possible results.
Key Benefits:
- Enhanced adhesion: Ensures that the strips adhere securely to your tooth surface, allowing the active ingredients to work effectively without slipping.
- Maximised contact: Clean, dry teeth allow for better absorption of the active ingredients, ensuring deeper stain removal for a shades whiter smile.
- Consistent results: Starting with clean teeth helps prevent any barriers to the whitening process, ensuring each strip can do its job uniformly across all teeth.
key features:
built-in timer
A 2-minute timer helps you brush for the dentist-recommended duration every time.
advanced brush head design
The specially designed brush head effectively removes stains and cleans hard-to-reach areas.
wide compatibility with brush heads
Easily customise your brushing with various compatible brush head options for a tailored experience.
brushing modes
Choose from five modes for deep cleaning, gum care, whitening, sensitive teeth, or polishing.
long-lasting battery life
Enjoy up to 45 days of use on a single charge, perfect for both home and travel.
smart pressure sensor
The pressure sensor alerts you if you're brushing too hard, ensuring gentle, enamel-safe cleaning.