Why men are switching to powder.
Most whitening feels like a chore. Strips slip. Trays take time. Peroxide can cause sensitivity. This powder fits into your normal brushing routine and gets straight to work on the stains that show.
What it targets
Yellowing from coffee and tea
Red wine and curry stains
Dull teeth before meetings, dates or nights out
Whitening sensitivity from peroxide products
Why it works
No strips, trays or long whitening sessions
Fits into a routine men already do
Simple £19.99 entry price
Easy to upgrade into strips or the full whitening bundle
Get Whiter Teeth - £19.99
PAP+ Powered Whitening
Advanced PAP+ technology targets visible surface stains without peroxide.
Zero Peroxide. Zero Sensitivity.
Safe for sensitivity-prone teeth and dental work. Enamel-safe and gentle.
30-Second Routine
Use before work, after coffee or before a night out. Easy.
12-Week Tub
One tub lasts around 12 weeks with normal use. Great value.
Ingredients
Calcium Carbonate, Mica, Yeast, Sodium Coco-sulfate, Acacia Senegal Gum, Cyclodextrin, Mentha Arvensis Leaf Oil, Titanium Dioxide / CI 77891, Menthol, PAP+, Mentha Piperita Oil, Sodium Saccharin, Silica, Limonene, Linalool.
VEGAN
CRUELTY-FREE
SLS-FREE
PEROXIDE-FREE
What's included
1 × Icy Bear PAP+ Whitening Powder (30g)
Shipping information
Express Tracked Shipping (1-2 business days). Free UK delivery over £39.99. Next-day delivery available at checkout.
Real results. No whitening drama.
Rated Excellent on Trustpilot
Trusted by thousands of men who want a simpler, smarter way to whiten.
Before you buy.
No. Icy Bear's PAP+ Whitening Powder is peroxide-free and formulated to be gentle on enamel and sensitive teeth, including veneers and composite bonding.
A 30g tub of Icy Bear's PAP+ Whitening Powder lasts approximately 12 weeks when used 2 to 3 times a week, which works out at roughly £0.23 per day.
PAP+ (Phthalimidoperoxycaproic Acid) breaks down surface stain molecules on contact without touching the enamel. Icy Bear's formula has been clinically shown to lighten teeth by 2 to 4 shades, with no peroxide required.
Use Icy Bear's PAP+ Whitening Powder 2 to 3 times a week alongside your usual fluoride toothpaste, morning or evening. Brush in gentle circles for 2 minutes, then rinse.
Still deciding?
Yes. Coffee, tea and red wine stains are exactly what PAP+ powder targets. Most users see a visible difference within 3 to 7 days.
Yes. The formula is peroxide-free and enamel-safe. It's designed to be gentle on cosmetic dental work and sensitivity-prone teeth.
Professional in-chair whitening costs £300 to £600 and often triggers sensitivity. Icy Bear's PAP+ Whitening Powder is £19.99, or £13.99 on Subscribe & Save, and uses the same next-generation PAP+ active class that whitening dentists trust, without the peroxide or the dentist's bill.
Want faster results?
Start with powder or upgrade your routine and save.
Starter
PAP+ Whitening Powder
£19.99
PAP+ whitening powder (30g)
12-week supply
Peroxide-free
30-second routine
Choose Starter
MOST POPULAR
Most Popular
Powder + Whitening Strips Duo
£35
Save £24.98
PAP+ powder (30g)
14 whitening strips
Faster visible results
Peroxide-free
Choose Most Popular
Best Results
Complete Whitening Routine
£49.99
Save £27.98
PAP+ powder (30g)
28 whitening strips
Diamond Whitening Toothpaste
Complete whitening routine
Choose Best Results
Start With The £19.99 Powder