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THE BACKSTORY
Why a Cosmetic Dentist Decided To Make Her Own Whitening Product
Dr. Hanna Kinsella saw it every week in her clinic: patients walking in with teeth damaged by at-home whitening kits. Enamel erosion. Shooting pain. Gums that wouldn't stop stinging.
The problem wasn't that people wanted whiter teeth. The problem was that most whitening products use hydrogen peroxide, which works by dehydrating enamel. Yes, your teeth look lighter for a few hours. But at what cost?
So she built something different. A powder based on PAP+ (Phthalimidoperoxycaproic Acid), a next-generation whitening agent that clinical studies show can lighten teeth by 2–4 shades without touching your enamel.
No peroxide. No dehydration. No sensitivity. Just a gentle, dentist-formulated powder that targets the surface stains from your morning coffee, your evening wine, and everything in between.
Sound Familiar?
You've tried whitening strips or kits and your teeth hurt for days afterward
You drink coffee or tea daily and your teeth are visibly stained, even right after brushing
Professional whitening costs £300–£600 and you can't justify the price
You've tried supermarket whitening toothpastes and seen zero difference
You feel self-conscious about your smile in photos and video calls
What If You Could Remove Those Stains Without The Pain?
PAP+ formula targets surface stains from coffee, tea, wine, and smoking without dehydrating enamel
Zero sensitivity, gentle on teeth and gums (perfect if you’ve had bad experiences with other brands)
Visible results in 3–7 days according to TrustPilot reviewers, some notice a difference after the first use
Safe for veneers & bonding: PAP+ won't damage dental work like peroxide can
£19.99 vs £300+ for professional whitening, works out to £0.66 per day for a month of use
How It Works (30 Seconds, Once A Day)
Wet Your Toothbrush
Use with or without your regular toothpaste, either way works
Dip Into the Powder
The fine powder clings to your brush and foams up when you start brushing
Brush for 2 Minutes
The PAP+ formula gets to work breaking down surface stains on contact
Rinse and Smile
That “squeaky clean” feeling customers can't stop talking about? You'll feel it instantly
How Icy Bear Compares
WE CHECKED THE TRUSTPILOT REVIEWS SO YOU DON'T HAVE TO
MEET THE FOUNDER
I've been a cosmetic dentist for over a decade. I've seen every whitening product on the market. Most of them either don't work — or they work by damaging your teeth.
I formulated Icy Bear's Whitening Powder to do one thing well: remove surface stains safely. The kind you get from coffee, tea, red wine, and daily life.
I want to be upfront about something: this is a stain-removal product, not a tooth-colour-changing product. If your teeth are naturally dark, no at-home product will give you a Hollywood smile. But if you have staining from food and drink? This will make a real, visible difference — without any pain.
That's why 75% of our 1,462 TrustPilot reviewers gave us 5 stars. They came in with realistic expectations and left genuinely happy.
Dr. Hanna Kinsella, BDS
Celebrity Cosmetic Dentist · Founder, Icy Bear Dental
What's Inside (And What's Not)
FORMULATED BY A DENTIST. BACKED BY CLINICAL RESEARCH.
PAP+ Formula
The next-gen whitening agent that breaks down stains without dehydrating enamel. Clinically shown to lighten by 2–4 shades.
No Peroxide
Zero hydrogen peroxide. Zero carbamide peroxide. No enamel erosion, no dehydration, no shooting pain after use.
Enamel Safe
Creates a protective barrier on teeth that guards against future staining. Reduces plaque. Safe for daily use, veneers, and composite bonding.
Before & Afters
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