DENTIST DESIGNED

Next-Generation Sonic Toothbrush

Designed by A Dentist

Up to 40,000 sonic brush strokes a minute. Five expert modes. A built-in whitening mode and a pressure sensor that protects sensitive teeth, veneers and bonding. Designed in the UK by cosmetic dentist Dr Hanna Kinsella.

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Rated Excellent · 2000+ reviews on Trustpilot

€75,99

€64,59

Or 3 payments of £21.66 with

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€64,59

Includes 2 Brush Heads · USB-C Cable · Free Delivery

Next - Generation Sonic Toothbrush - Icy Bear Dental
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Safe For All Types of Teeth

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Vegan & Cruelty

Free

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45-Day Battery

USB-C Charging

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Free UK Shipping

Over £39.99

Key Features

Everything You Need For A Brighter Smile.

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5 Expert Brushing Modes

Including deep cleaning, gum care & whitening.

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Smart Pressure Sensor

Prevents over brushing, protecting gums

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USB-C Charging Cable

Works with the charger you already own.

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Built-In Timer

Ensures you brush for the dentist recommended 2 minutes

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€64,59

Named Best Value Electric Toothbrush

by The Guardian

Tested against 23 electric toothbrushes by The Guardian's reviewer over twelve months. The Icy Bear Sonic was named best value for its 40,000 BPM cleaning, five modes, smart pressure sensor, and 45-day battery life.

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€64,59

As reviewed in The Guardian's Best electric toothbrushes guide.

Next - Generation Sonic Toothbrush - Icy Bear Dental

YOUR DAILY ROUTINE

A Cleaner Smile In Two Minutes.

1

Choose Your Mode

Press to cycle your fingerprint recognition and pick up where you left off.

2

Brush For Two Minutes

Gentle 30-second pulses guide you through each quadrant of your mouth.

3

Rinse And Reveal

Cleaner teeth, healthier gums. Visible difference within one week.

Choose Your Whitening Routine

THE POWDER WORKS BEAUTIFULLY ON ITS OWN, OR PAIR IT WITH STRIPS AND TOOTHPASTE FOR FASTER, DEEPER RESULTS.

STARTER

Teeth Whitening Powder - PAP+ - Icy Bear Dental

Whitening Powder

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PAP+ Teeth Whitening Powder (30g)

Lasts approx. 12 weeks

Daily stain removal & prevention

€19,97

€23,49

Subscribe & Save 30%

First order just £19.99 - then 30% off every order

Pay in 30 days. 18+, T&C apply, Credit subject to status.

Most Popular

ACCELERATOR

Powder & Strips Duo - Icy Bear Dental

Powder + Whitening Strips

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PAP+ Teeth Whitening Powder (30g)

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Whitening Strips ×28 (14 sachets)(£39.99)

Powder lifts daily stains, strips whiten up to 6 shades in 14 days

Accelerated results.

€41,95

Pay in 30 days. 18+, T&C apply, Credit subject to status.

Best Value

BEST RESULTS

Pearly Teeth Whitening Bundle - Icy Bear Dental

Powder + Strips + Toothpaste

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PAP+ Teeth Whitening Powder (30g)

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Whitening Strips ×28 (14 sachets)(£39.99)

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Diamond Whitening Toothpaste(£17.99)

Complete daily + deep whitening system

€59,95

Pay in 30 days. 18+, T&C apply, Credit subject to status.

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Your Questions, Answered Honestly

For surface stains (coffee, tea, wine, smoking) — yes. 75% of our 1,462 TrustPilot reviewers gave us 5 stars, and most report visible results within 3–7 days. For extensive results, use regularly for 2-3 months. However, if your teeth are naturally dark in colour (intrinsic staining), no at-home product will dramatically change that. We're honest about this because we'd rather set the right expectations than chase a refund.

Our PAP+ formula contains no peroxide, which is the ingredient in most whitening products that causes sensitivity. The vast majority of our customers with sensitive teeth report zero discomfort. Many switched to Icy Bear specifically because other brands caused them pain.

HiSmile has a 2.5/5 rating on TrustPilot (from 21,000+ reviews). We have a 4.3/5. HiSmile has reports of enamel damage. We have zero. HiSmile is an influencer-led brand. Icy Bear was formulated by Dr. Hanna Kinsella, a practicing cosmetic dentist. And we're half the price.

Yes. PAP+ doesn't damage dental work the way peroxide-based whitening can. If you have veneers, crowns, or composite bonding, this powder is safe to use daily.

Professional in-chair whitening costs £300–600 and uses high-concentration peroxide (which often causes sensitivity). Our powder costs £19.99 (or £13.99 on subscribe & save) and works on surface stains without the pain. It's not a replacement for professional whitening — it's a daily maintenance product that keeps your smile looking its best for a fraction of the cost.

Each 30g tub lasts approximately 12 weeks with twice-daily use. That's about £0.23 per day. With subscribe & save (30% off), a fresh tub arrives every 12 weeks at £13.99 — roughly £0.17 per day.

We want you to be happy with your purchase. If you're not seeing results, reach out to our 24/7 support team — they can help with application tips and set realistic expectations for your specific staining type. Many customers who initially saw no change found that adjusting their routine (using twice daily for a full week) made the difference.

Just dip your wet toothbrush into the powder — you only need a light coating on the bristles. A little goes a long way. The powder foams up as you brush, so there's no need to load up. This is why each 30g tub lasts approximately 12 weeks.

LOVED BY OUR CUSTOMERS

Rated Excellent By Over 2000+ Reviewers

AS FEATURED IN

HOW WE COMPARE

See How Icy Bear Stacks Up

Our Pick

Icy Bear

Other Brands

Price

€64,59

£89–£110

Strokes/min

Up to 40,000

Up to 33,000

Modes

5

1–3

Pressure Sensor

Battery Life

45 days

Up to 30 days

Brush Heads Included

2

1

Dentist-Designed

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€64,59

From Our Founders

Created By Dentists. Loved By Smiles Everywhere.

Icy Bear Dental was founded by cosmetic dentist Dr Hanna Kinsella. We formulated every product in our range with one goal: results you can actually see, achieved safely and gently. PAP+ technology, no peroxide. Just a brighter, healthier smile, giving you every day confidence.

You've got questions?

We've got answers

No. The Sonic brush uses a lower vibration, and the smart pressure sensor stops you brushing too hard, the main cause of gum pain with electric brushes. Designed by Dr Hanna to feel comfortable with sensitivity in mind.

Yes. Sonic technology cleans gently around restorations well without dislodging anything, and the pressure sensor protects the bond. Thousands of customers with veneers, composite bonding and braces use it daily.

Suri, Sonicare and Oral-B are all solid brushes, but none were designed by a dentist for dentist-level performance at a consumer price. Icy Bear gives you 40,000 strokes per minute (vs 31,000–33,000 for competitors), a smart pressure sensor, 45-day battery, and 5 clinical modes, all at £64.99, up to £45 less than Suri.

The Icy Bear Sonic Toothbrush has an industry-leading 45-day battery life on a single charge. A full charge takes approximately 2 hours via the magnetic USB charging cable included in the box, perfect for travelling without worrying about adapters or dead batteries.

The 5 modes are: Clean (everyday deep clean), White (extra polishing power to remove surface stains), Sensitive (lower intensity for tender gums or post-treatment recovery), Massage (gum stimulation to boost circulation), and Tongue (gentle vibration for fresher breath). Most customers use Clean daily and switch to White a few times a week for a brighter smile.

We recommend replacing your brush head every 3 months, in line with dentist guidelines. The bristles wear down over time and become less effective, and a worn brush head can also be harsher on enamel. Replacement heads are available on the Icy Bear website and compatible with all Sonic Toothbrush handles.

Yes the Icy Bear Sonic Toothbrush is IPX7 waterproof rated, meaning it can be submerged in up to 1 metre of water for 30 minutes. It is completely safe to use in the shower, and easy to rinse clean under the tap.

We offer a 30-day money-back guarantee. If you're not completely satisfied, contact us within 30 days for a full refund, no questions asked. Every brush also comes with a 12-month manufacturer's warranty covering any defects. Our UK-based customer support team is on hand to help with any issues.

Next - Generation Sonic Toothbrush - Icy Bear Dental

Next-Generation Sonic Toothbrush

€75,99

€64,59

The Next Generation Sonic Electric Toothbrush upgrades your daily routine with powerful sonic cleaning up to 40,000 brush strokes per minute. Effectively removes plaque, supports healthier gums and leaves your mouth feeling fresh after every use.

What's included:

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Next Generation Sonic Electric Toothbrush

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2x Heads

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USB-C Charging Cable

ADD TO CART -

€64,59

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Free delivery

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Designed in the UK

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Voted best value by The Guardian

  • Five Customisable Brushing Modes: Options include Deep Clean, Gum Care, Whitening, Sensitive, and Polish to cater to various oral care needs.
  • Fingerprint Recognition: Allows users to set and save their preferred cleaning mode for a personalised brushing experience.
  • Smart Pressure Sensor: Detects excessive pressure during brushing and adjusts accordingly to protect gums and prevent over-brushing.
  • High-Frequency Sonic Technology: Delivers up to 40,000 brush strokes per minute, effectively removing plaque and surface stains for improved oral hygiene and a brighter smile.
  • Long-Lasting Battery Life: Provides up to 45 days of use on a single charge, making it convenient for both home and travel use.

Bundle & Save

Complete your routine & save more

Daily Oral Care Bundle - Icy Bear Dental

Daily Oral Care

Bundle

€79,99

€96,98

ADD TO CART

Power Smile Teeth Whitening Bundle - Icy Bear Dental

Power Smile Teeth Whitening Bundle

€114,99

€143,97

ADD TO CART

Ultimate Teeth Whitening Bundle - Icy Bear Dental

Ultimate Teeth Whitening Bundle

€174,99

€213,96

ADD TO CART

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