


£10 Toothpaste
Formulated by dental experts, these advanced whitening toothpastes targets tough stains, leaving your smile visibly brighter and fresher. It’s the perfect addition to your oral care routine.
diamond whitening
sensitive Toothpaste
Mojito Toothpaste
Running Sneakers
Shades of white
$99.99
$99.99
(4.7 / 5)
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Free standard shipping for orders over $50

Gloss up
your glow
The Icy Bear Lip Oil delivers intense hydration and a glossy shine, making your lips look plump and perfectly kissed by the glow. Our Lip Oil is the ultimate cross between a lip gloss and an intensive lip care treatment. Choose Icy Bear for your lip care routine!


Advanced stain removal
Enjoy a whiter smile with each use, thanks to a formula that’s tough on stains but kind to your teeth. It’s not just whitening; it’s a whole new level of brilliance for your smile.
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key features:

built-in timer
A 2-minute timer helps you brush for the dentist-recommended duration every time.
advanced brush head design
The specially designed brush head effectively removes stains and cleans hard-to-reach areas.
wide compatibility with brush heads
Easily customise your brushing with various compatible brush head options for a tailored experience.

brushing modes
Choose from five modes for deep cleaning, gum care, whitening, sensitive teeth, or polishing.
long-lasting battery life
Enjoy up to 45 days of use on a single charge, perfect for both home and travel.
smart pressure sensor
The pressure sensor alerts you if you're brushing too hard, ensuring gentle, enamel-safe cleaning.


Sensitive Teeth?
Not Anymore!
Experience instant relief and long-term protection with Icy Bear Sensitive Toothpaste, specially formulated to soothe nerve endings, strengthen enamel, and gently whiten— all without irritation.
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Minty Fresh
Our Mojito inspired Diamond Teeth Whitening Toothpaste gently polish away surface stains and enhance your natural tooth whiteness, while tasting of refreshing mint and lime.
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Zero Sensitivity
Tackles Tea & Coffee Stains
Visible Results
Vegan Friendly & Cruelty Free
Icy Bear Teeth Whitening Toothpastes
Gently polishes teeth with diamond dust
Whitens without harming enamel
Removes stains safely and naturally
Keeps teeth bright with regular use
No harsh bleaching agents
Many whitening products use peroxide, which can cause discomfort for those with sensitive teeth. Icy Bear’s peroxide-free formula makes it a perfect choice for daily use, offering effective whitening without the harsh side effects. The gentle formula targets surface stains while protecting your tooth enamel, ensuring that your teeth stay strong and healthy. This makes it suitable for those looking for a safe yet powerful whitening solution, allowing you to enhance your smile without compromising dental health.
Icy Bear formula is safe for twice-daily brushing, allowing you to incorporate it seamlessly into your morning and evening routines. Unlike some whitening products that can only be used occasionally, our toothpaste is designed to work gently yet effectively every day. This ensures that you see gradual improvements in your teeth’s brightness without any sudden sensitivity or discomfort. With consistent use, you’ll achieve a whiter smile that’s built to last, making it an investment in your long-term oral health and appearance.
before & afters
Absolutely! Our whitening toothpaste is specially formulated to be gentle on enamel, making it safe for twice-daily brushing. It’s free from harsh chemicals like hydrogen peroxide, so you can enjoy a whiter smile without worrying about sensitivity or damage. For best results, use it as part of your regular oral care routine.
Icy Bear Teeth Whitening Toothpaste is ideal for maintaining the brightness of your smile, even if you have crowns, veneers, or other dental restorations. While it won’t change the original colour of these materials, it can remove surface stains that build up over time, helping to keep your smile looking uniform and fresh.
Definitely! Icy Bear’s stain removal toothpaste is formulated to tackle common stains from beverages like coffee, tea, and red wine. The diamond dust particles help polish away these surface stains, leaving your teeth looking cleaner and brighter with every use. It’s a great way to maintain a whiter smile even if you enjoy these daily indulgences.
Most users notice a brighter smile within 2 weeks of consistent use, with some seeing results even sooner. The toothpaste gently removes stains and brightens the teeth over time, revealing a more radiant smile. For the best whitening effects, use it twice daily alongside your regular brushing routine.
Icy Bear stands out due to its unique diamond dust formula, which provides effective whitening without the harshness of traditional bleaching agents. It’s gentle on enamel, perfect for sensitive teeth, and designed to fit seamlessly into your daily routine. Plus, with our vegan-friendly and cruelty-free commitment, you can achieve a brighter smile while feeling good about your choice.






















