a 28% Discount £17.99 £24.99
a 40% Discount £29.99 £49.98
a 48% Discount £39.99 £74.97
(Become a VIP*) Save £10 with
a 40% Discount £14.99/month £24.99
Developed by celebrity dentist - Dr Hanna Kinsella, star of The Real Housewives of Cheshire - our award winning and clinically proven Icy Bear Whitening Toothpaste provides daily oral care, whilst also prolonging the effects of whitening treatments.
The unique formula contains a precious ingredient combination, including one carat of very fine diamond dust. As a natural and gentle abrasive, this diamond dust will successfully restore the natural whiteness of your teeth – without wearing down the enamel or causing any damage.
Our diamond dust toothpaste also benefits from the recommended concentration of fluoride (1450ppm) – which means it’s suitable for everyday use and will help to maintain an excellent level of oral health.
Just apply a pea-sized amount to your toothbrush and brush twice daily.
Features & benefits
- Provides complete oral care
- Clinically proven to strengthen enamel and protect against cavities
- Reduces and prevents surface stains and plaque
- Contains micro-particles of diamond, which clean the teeth softly without being too abrasive
- Doesn’t cause sensitivity, irritation or discomfort
- Palm oil, SLS and animal-cruelty free
- Made in the UK
Aqua, Glycerin, Sodium Saccharin, Menthol, Xylitol, Cocamidopropyl, Betaine, Hyrdrated Silica, Cellulose gum, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Sodium Fluoride 1450ppmm, PVP, Hydrogen Peroxide, Diamond Powder, Mentha Piperita Leaf Extract, Menthol Piperita Leaf Oil, Sodium Benzoate, Sodium Hydroxide, Mica, Sodium Lauroyl Sarcosinate (sulphate free), Titanium Dioxide, Limonene, Linalool.
Real People. Real Smiles. Real Results
Our Customers' Testimonials
My teeth look so much better, would highly recommend to anybody that is looking for a whiter smile and not ridiculous prices. Thank you so much. - Emma B
Boy oh boy it is like your dentist has jet washed your mouth. Leaves it feeling fresher than other toothpastes I have used and the flavour is really nice and this feeling lasts quite a long time. Brilliant product. - Julie C
Love the menthol taste, reminds me of airways chewing gum.
Thoroughly recommend it. - Angela L
Whitening Toothpaste FAQs
How is it different to other whitening toothpaste?
Icy Bear diamond dust whitening toothpaste contains a precious ingredient combination containing one carat of very fine diamond dust. Diamond is a natural abrasive agent that reduces surface stain and polishes the surface of the enamel to restore the teeth to their natural whiteness.
Is this an every day toothpaste?
Is it safe to use if I have had previous dental work?
Yes, our formula is safe to use on existing dental work including, composite bonding, veneers, crown and bridge work.
Is it suitable for children?
Icy Bear whitening toothpaste is primarily designed for adults however is safe to use from 12+. Look out for our children’s range coming soon.
Is this product safe to use whilst pregnant or breastfeeding?
Yes, icy bear toothpaste is safe during pregnancy and breastfeeding.
I have fillings in my front teeth will these whiten?
Only natural tooth enamel will whiten, any existing dental restorations will not change shade.
Will the diamond not wear my enamel away?
No, thanks to the extremely low relative dentine abrasiveness (RDA), tooth surfaces are gently cleaned with no damage to the enamel or dentine.
Does it contain fluoride?
Yes, brushing your teeth thoroughly with fluoride toothpaste is one of the most effective ways of preventing tooth decay. Fluoride helps prevent dental cavities by: decreasing demineralization, enhancing remineralization and inhibiting bacterial activity.
Are the Icy Bear Whitening strips sage to use whilst pregnant or breastfeeding
The strips are not recommended to be used whilst pregnant or breastfeeding.