Rated Excellent
4.5/5
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My teeth are so much whiter i am a coffee drinker and the whiting powder works wonders.
Tracy Wheeler
Bristol
Great product does exactly what is says it does. I have already recommended it to my friends.
Sharon
Bristol
The whitening powder is so easy to use and my teeth are whiter after 4-5 days. Amazing.
Love Icy Bear.
Sara
Manchester
Why Gen Z love it
Coffee & matcha stains
Fights daily stains from what you actually drink.
Flash photo confidence
Brighter smile. Brighter confidence.
Post-braces maintenance
Keep that investment looking elite.
Clean routine energy
Effortless oral care that fits your routine.
How to use
1
Wet brush
Lightly wet your toothbrush.
2
Dip into powder
Tap off excess powder.
3
Brush 2 mins
Brush all areas for 2 minutes.
4
Rinse
Rinse well. Smile more.
Lifts surface stains
Lifts daily stains for a naturally brighter smile.
Freshens breath
Leaves your mouth feeling clean and confident.
Enamel-safe
Gentle on enamel. Tough on stains. No sensitivity drama.
Works with veneers
Helps keep composites and veneers looking cleaner.
Want more than maintenance?
Choose your routine
Teeth Whitening Powder
Powder & Strips Duo
The Glow Up Kit
Best for
Daily stain maintenance
Event-week smile prep
Full routine upgrade
Includes
Whitening Powder (50g)
Powder (50g) + Whitening Strips (14-day)
Powder (50g) + Strips (14-day) + Toothpaste + Mouthwash
Key benefit
Maintain brightness every day
Up to 6 shades whiter in 14 days
Complete care. Total confidence.
Best value
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FAQ
Icy Bear uses PAP+, a peroxide-free ingredient that lifts surface stains from coffee, tea and everyday foods without sensitivity.
Absolutely. Our formula is specifically designed to be gentle on sensitive teeth and gums. PAP+ whitens without the harsh effects of peroxide, so you can achieve a brighter smile with zero sensitivity.
Yes! Our Whitening Powder is safe for use on veneers, composite bonding, and crowns. It gently polishes and removes surface stains without damaging dental work.
Simply dip your wet toothbrush into the powder and brush for 2 minutes, twice daily. Rinse thoroughly and follow with your regular toothpaste if desired.
It makes the perfect gift! Our products come in sleek, Instagram-worthy packaging. The Glow Up Kit is especially popular for birthdays, Christmas, and self-care gift sets.
Yes! Unlike other whitening treatments, there's no need to avoid your favourite drinks. Our powder creates a protective barrier against future staining, so you can enjoy coffee, tea, and wine guilt-free.
100%. All Icy Bear products are vegan-friendly, cruelty-free, and never tested on animals. We're committed to ethical beauty without compromising on results.