{"title":"Back to Uni","description":"\u003cp\u003eEverything you need for a whiter smile and fresh breath through term time. Our best sellers and student essentials, with up to 40% off from 25 to 30 September.\u003c\/p\u003e","products":[{"product_id":"teeth-whitening-toothpaste","title":"Teeth Whitening Toothpaste","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eAchieve a dazzling, confident smile with our Diamond Teeth Whitening Toothpaste (100ml). Designed by celebrity dentist Dr. Hanna Kinsella, this advanced dental whitening toothpaste is infused with real diamond dust to gently polish away surface stains and enhance your natural tooth whiteness. 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Proven to whiten teeth by up to 10 shades, this advanced formula gently lifts stubborn stains without causing sensitivity. Whether you’re tackling coffee stains, discoloration, or yellowing, this at-home whitening system helps you achieve a brighter, healthier-looking smile effortlessly.\u003cbr\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cstrong\u003eProven Whitening:\u003c\/strong\u003e Brightens teeth by up to 10 shades in just 7 days.\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cstrong\u003ePeroxide-Free Formula:\u003c\/strong\u003e Eliminates stains without irritation or sensitivity.\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cstrong\u003eAdvanced 18% PAP Technology:\u003c\/strong\u003e The highest-strength PAP available, in the market, for safe, professional-grade results.\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cstrong\u003eLED Light Acceleration:\u003c\/strong\u003e Enhances whitening effectiveness for a faster, more even treatment.\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cstrong\u003eSafe for Regular Use:\u003c\/strong\u003e Designed to maintain enamel health and oral hygiene.\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cstrong\u003eIncludes:\u003c\/strong\u003e 3 x 5ml Syringes, 1 Mouth Tray, 1 Led Light, 1 Instruction Card\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cb id=\"docs-internal-guid-e2ccaceb-7fff-ea4a-bc5a-1587958c0888\"\u003e\u003c\/b\u003e\u003c\/p\u003e","brand":"Icy Bear Dental","offers":[{"title":"Default Title","offer_id":45939756171563,"sku":"ICYBEAR-WK","price":59.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0802\/0285\/8795\/files\/whitening_kit_cbfaf4bf-5d49-4269-aa41-4d8a77864ba8.jpg?v=1785849459"},{"product_id":"teeth-whitening-powder","title":"Teeth Whitening Powder","description":"\u003cp dir=\"ltr\"\u003eTransform your at-home teeth whitening routine with Icy Bear Dental’s, Teeth Whitening Powder, designed to deliver a visibly whiter smile while supporting enamel health. 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Whether you’re tackling discoloration from coffee, tea, or colourful foods, this best tooth whitening powder works gently yet powerfully to refresh and enhance your teeth’s appearance whilst also giving your breath a fresh minty feeling.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cstrong\u003eEnamel Safe Formula:\u003c\/strong\u003e Gentle on teeth \u0026amp; gums while effectively removing stains\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cstrong\u003eSuitable for Sensitive Teeth:\u003c\/strong\u003e No pain, no harsh chemicals, just a polished finish\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cstrong\u003eTargets Stubborn Stains:\u003c\/strong\u003e Ideal for removing discolouration without using abrasive whitening treatments\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cstrong\u003eFor all Teeth:\u003c\/strong\u003e This innovative powder not only brightens natural teeth but also enhances the look of composite bonding and veneers.\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cstrong\u003eProtective Barrier: \u003c\/strong\u003eThe blend of active ingredients works to provide a protective barrier against staining.\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cstrong\u003eDeveloped by Dentists:\u003c\/strong\u003e Expert-approved formula for optimal results\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Icy Bear Dental","offers":[{"title":"Default Title","offer_id":47450303398187,"sku":"ICYBEAR-TWP","price":19.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0802\/0285\/8795\/files\/powder_33365565-2d5c-419d-832c-210c7b3d3fcb.jpg?v=1785849463"},{"product_id":"breath-spray","title":"Breath Spray","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eStruggling with bad breath? Our breath spray (17ml) delivers an instant minty refresh, tackling bad breath while restoring your mouth’s natural balance. Designed by dental professionals, this oral spray isn’t just a quick fix - it actively fights bacteria, prevents dry mouth, and promotes overall oral health. \u003c\/span\u003e\u003cspan\u003eFormulated with powerful antibacterial and antimicrobial ingredients, Icy Bear Dental Menthol Mist Breath Spray eliminates odour at its source. The carefully crafted formula works to restore pH balance, combat decay, and protect teeth and gums, all while delivering a crisp, refreshing mint flavour.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"PlaygroundEditorTheme__paragraph\" dir=\"ltr\"\u003e\n\u003cb id=\"docs-internal-guid-98459bfb-7fff-fbc4-b823-f87b70514478\"\u003e\u003cspan\u003eInstant Freshness:\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/b\u003eA single spritz removes bad breath, leaving your mouth feeling clean and revitalized.\u003c\/li\u003e\n\u003cli class=\"PlaygroundEditorTheme__paragraph\" dir=\"ltr\"\u003e\n\u003cb id=\"docs-internal-guid-98459bfb-7fff-fbc4-b823-f87b70514478\"\u003e\u003cspan\u003eFights Dry Mouth:\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/b\u003eHelps maintain saliva balance, preventing discomfort and bacterial growth.\u003c\/li\u003e\n\u003cli class=\"PlaygroundEditorTheme__paragraph\" dir=\"ltr\"\u003e\n\u003cb id=\"docs-internal-guid-98459bfb-7fff-fbc4-b823-f87b70514478\"\u003e\u003cspan\u003eDentist-Approved Formula:\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/b\u003eDeveloped by professionals to support oral health beyond just fresh breath.\u003c\/li\u003e\n\u003cli class=\"PlaygroundEditorTheme__paragraph\" dir=\"ltr\"\u003e\n\u003cb id=\"docs-internal-guid-98459bfb-7fff-fbc4-b823-f87b70514478\"\u003e\u003cspan\u003eCompact \u0026amp; Travel-Friendly:\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/b\u003eA convenient pump spray that fits easily in your pocket, purse, or car.\u003c\/li\u003e\n\u003cli class=\"PlaygroundEditorTheme__paragraph\" dir=\"ltr\"\u003e\n\u003cb id=\"docs-internal-guid-98459bfb-7fff-fbc4-b823-f87b70514478\"\u003e\u003cspan\u003eNatural Mint Flavour:\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/b\u003eNo harsh aftertaste, just long-lasting freshness you can trust.\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Icy Bear Dental","offers":[{"title":"Default Title","offer_id":47450373161259,"sku":"ICYBEAR-MBS","price":7.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0802\/0285\/8795\/files\/breath_spray_02e561a0-7856-466d-aec8-1763daeb44ab.jpg?v=1785849466"},{"product_id":"mouthwash","title":"Mouthwash","description":"\u003cp dir=\"ltr\"\u003eUpgrade your daily dental routine with Icy Bear Dental’s Best Mouthwash (250ml), a premium fluoride mouthwash designed to strengthen enamel, fight plaque bacteria, and freshen breath. 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