Real women using the power of a smile

Chosen a New Year’s Resolution yet?

Forget the fad diets and gruelling gym schedules. Here at Icy Bear Dental, we reckon that everyone’s resolution for 2022 should simply be to smile more.

Not only are you more likely to stick to it, the power of a smile cannot be underestimated. In fact, it’s one of the most powerful tools at your disposal. Here we explore just a few benefits of flashing those pearly whites and why you should join our new #powersmilecampaign this January.

The power of a smile

1. It makes you look better

Smiling naturally lifts the face, which helps to reduce lines and wrinkles – making you look healthier, younger, and more attractive. A simple little smile can also make you appear friendlier, more approachable and personable to others.

2. It lifts your mood

Studies have shown, when your smile, your body releases ‘feel good’ hormones – which can lift your mood and reduce stress. And the best bit? The smile doesn’t even have to be real. Whether your happiness is genuine, or you force a fake grin, the same hormones are released. So next time someone tells you to ‘smile and cheer up’, give it a try. It’s actually great advice.

3. It helps you to live longer

Seem too far-fetched? It’s true. Research has consistently demonstrated that genuine, intense smiling is associated with longer life. More work is needed to understand why. But maintaining a happy, positive mood and smiling seems to be an important part of a long, healthy lifestyle.

Woman using toothpaste from Power Smile Bundle

4. It boosts your health

By strengthening your immune system and helping it to function more effectively, smiling has been shown to have a positive impact on your health. It can also help to reduce cortisol (aka the ‘stress hormone’) – lower levels of which have been associated with a better heart rate, lower blood pressure, and less physical tension.

5. It’s contagious

A smile has the power to light up a room. Not only can it elevate your mood, it can also boost the mood of those around you – communicating warmth and happiness. Our brains are wired to automatically notice, interpret, and sometimes copy other people’s facial expressions. So if someone spots your cheesy grin, they may just crack a smile themselves.

 6. It promotes success

Lots of research has found that people who smile regularly appear more confident – and, as a result, are much more likely to be employed or promoted. Happiness and smiling at work have also been closely correlated with greater performance and productivity. So if you’re looking to impress the boss, it may be worth flashing a smile on your way into the office.

Power Smile Bundle by Icy Bear Dental

Invest in the power smile bundle this new year

Want to reap the benefits of smiling, but self-conscious about your teeth?

Here at Icy Bear Dental, we have the perfect solution. As part of our #powersmilecampaign, we’ve recently launched the Icy Bear Power Smile Bundle. Available for just £79.99, this is the ultimate at-home whitening kit. It combines our three best-selling products:

And is designed to improve and maintain the appearance of your teeth – whilst also enhancing your general oral health.


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Our goal is to offer real people, luxury yet affordable dental care that creates real results.

To encourage you to smile as much as possible – and unharness the full power of your smile – we want you to look and feel your best and have teeth that you’re proud to show off. And thanks to our new bundle, it’s easier than ever for you to achieve that, without a high price tag.

So why not give it a go? You have absolutely nothing to lose and, in our opinion, a lot to gain. Treat yourself to our Power Smile Kit. Set yourself a New Year’s Resolution to smile more. And see if you experience any of the benefits listed above.

If you have any questions about our products or would like further information on the benefits of smiling, please don’t hesitate to get in touch. Always on hand to help, you’re welcome to either give us a call on 07783733059 or send an email to

And remember – in a couple of weeks, when you start to notice the results of the whitening bundle, tag a selfie on social media using #powersmilecampaign and let us know what your ‘power smile’ means to you. We’d love to hear what you think!


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